The identity of Bitossi Ceramiche starts from the beginning of 1900’s and develops upon a productive ceramic tradition that existed in Montelupo Fiorentino starting from 1500. The Bitossi family business produces artistic ceramics, at least since 1871. The traditional production was renewed thanks to the Art Direction of Aldo Londi, a man attentive to the evolution of taste and with a natural born creative sense. Bitossi Ceramiche still is in the original factory and it is still the destination for leading design characters who are fascinated by the historical value of the company and by craft production and create unique collections which are then appreciated by collectors around the world. This attitude bound to the entrepreneurial skills developed throughout the years and to the constant research for quality product, helped to create its own identity for Bitossi Ceramiche, qualifying it as an example of Italian excellence.